The High Cost of Selling the Wrong Way
Most homeowners don’t realize this — but the process of selling your home isn’t just about timing or price.
It’s about strategy. And more than that, it’s about emotional clarity.
Here in Edmonton, homes are sold every day by:
- Agents who guess at pricing instead of studying the market
- Sellers who are pressured into quick listings
- Marketing plans that are templated and soulless
- Transactions that are driven more by convenience than wisdom
What’s the result?
- Homes that sit too long and lose value
- Deals that fall apart under avoidable stress
- Sellers who walk away feeling disoriented, regretful, or taken advantage of
I’ve spent decades watching this — and refusing to participate.
Because there’s another way.
The Calm Seller Advantage
When you sell wisely, you:
- Gain clarity instead of chaos
- Anchor to truth instead of emotion
- Attract stronger offers
- Control the timing
- And walk away with both results and respect
I help sellers who want more than a sign on the lawn.
They want a strategy. A guide. A result they can feel proud of.
They want to know they made the right choice, not just the fast one.
That’s what I offer. Not hype. Not pressure.
Calm, experienced guidance with one goal: your wise and profitable sale.
Who This Is For — Deeper Seller Profiles
You may find yourself in one of these profiles. And if you do, know that I specialize in serving people exactly like you.
The Thoughtful Mover
You’re transitioning to a new chapter. Whether you’re downsizing, upsizing, or simply shifting your life’s focus, you want to do it right. You value order. You’re willing to wait a little longer if it means a better outcome. But you do want results — and not to be pushed around.
The Strategic Seller
You’re not new to real estate. You’ve bought and sold before, and you know the difference between a smooth sale and a stressful one. You want a pro who can speak your language and help you control the outcome without overcomplication or fluff.
The Skeptic
You’ve had a bad experience. Maybe the last agent overpromised. Maybe they disappeared after listing. Maybe you were left to figure it out alone. Now, you’re wary. You’re looking for someone who doesn’t just say they care — but proves it every step of the way.
The Executor or Power of Attorney
This isn’t just about real estate — it’s about family, loss, and responsibility. You’re selling on behalf of someone else. The stakes are high. Emotions are real. You need someone calm, competent, and ready to carry the burden with you, not dump more on your plate.
The Out-of-Town Owner
Maybe you moved away. Maybe the property’s vacant. Maybe you’re managing this remotely and need a reliable pro who’ll treat your asset with care. I’ve got you.
The Investor With Standards
You don’t just want a “deal.” You want strategy. Metrics. Tactics that work. You’re not impressed by bluster — you want clarity, ROI, and intelligent execution.
The Divorce Transition Seller
This is tender. Stress is high. Emotions may be raw. You need clarity, professionalism, and structure that protects both parties while maximizing the asset’s value. I’ve navigated these waters before.
FREE seller book to selling For Top Dollar without chaos.
Steady, strategic guidance- Not pressure, not hype, not guesswork.
This free book shows you how to sell for top dollar without all the stress.
- Sell from a position of calm strength- not panic or pressure.
- Turn your home into a buyer magnet - let them compete for it.
- Learn why the first 10 days on the market matter more than anything else.
Presented by Glen Teghtmeyer - over 35 years of calm successful sales.
The Process: What “Selling Wisely” Actually Looks Like
This isn’t a one-size-fits-all checklist. It’s a framework designed to give you control, confidence, and a superior financial outcome.
Here’s how it works:
Step 1: Strategic Consultation — Not a Sales Pitch
This is where the tone is set.
We don’t “book a listing appointment.” We have a strategic consultation. We’ll talk about:
- What matters most to you
- What you’re afraid might happen
- Your ideal timing
- Market pressures you’re sensing
- Hidden goals you might not even realize yet
By the end of that meeting, you’ll feel clearer. You’ll know whether this is a journey we take together — or not. No pressure. Just clarity.
Reality-Based Market Anchoring
We don’t “pull a few comps and wing it.”
I dive deep into:
- What buyers are actually doing in your area
- Which homes are sitting — and why
- Which price ranges are performing
- Where we can create strategic leverage
- How psychological thresholds (like $499,000 vs $501,000) affect behavior
You’re not pricing based on hope. You’re pricing based on strategy.
Preparing the Story — Not Just the Property
Preparing the Story — Not Just the Property
Your home isn’t just drywall and flooring. It has a narrative.
And when we prepare to list, we don’t just clean and stage. We identify:
- Who the likely buyer is
- What emotional needs they have
- How your home meets them
- How to tell that story visually, emotionally, and persuasively
The result? Buyers who feel connected before they even walk through the door.
Targeted, Calm Marketing
I don’t believe in loud, unfocused shouting.
I believe in sharp, intentional exposure. That includes:
- Google PPC (to reach search-driven buyers)
- SEO-optimized listing descriptions
- Remarketing (so they don’t forget your home)
- Agent-to-agent networks
- Targeted email campaigns
- Private showings and previews
- High-end photography and emotional staging
The goal: to highly influence the buyer experience — from first click to final showing.
Strength-Based Negotiation
Here’s where most agents fold. They panic when the offer comes.
I don’t.
I approach negotiation like a strategist — not a salesperson. I’ll help you:
- Interpret buyer intent
- Create and hold counteroffer positions
- Manage emotional pressure
- Time responses for maximum leverage
- Set expectations that protect your outcome
The strongest negotiation is calm, clear, and anchored in preparation.
Completion + Aftercare
This isn’t “list and forget.” I’m available through conditions, closing, and beyond.
- Need help coordinating movers? I’ve got you.
- Questions about your next step? I’m here.
- Something unexpected show up in closing docs? I’ll help you decode it.
Because wise selling doesn’t end with an offer. It ends with confidence and clarity.
Expanded Case Studies: The Archetypes in Action
Let’s go deeper into some real examples (names and minor details changed for privacy).
Case Study 1: The Strategic Move — Gordon & Maya
They had a lovely west-end home, paid off. Kids gone. Thinking of moving closer to extended family.
But they didn’t have to sell. They were worried about leaving money on the table, or worse — being pressured into fast decisions.
What We Did:
We anchored their pricing at a psychological tipping point just below a key buyer bracket. We pre-emptively staged only the key emotional zones (not the whole home). Launched during a lull week when other listings were thin.
Result:
3 strong showings in 48 hours. One offer, clean and firm — $21,000 above their target. They moved with clarity and joy.
Case Study 2: The Executor — Rachel and Mark
Two siblings in different cities, managing their late father’s estate. The home was dated, emotional to enter, and logistically tricky.
What We Did:
I coordinated cleaners, removal crews, and digital staging remotely. Ran a fully virtual strategy and arranged local power of attorney coordination.
Result:
Sold to a qualified buyer who appreciated the home’s legacy. Closed smoothly. The siblings both said the process was “shockingly easy.”
Case Study 3: The Burned Seller — Eli
His last agent listed too high, got no traction, and ghosted him after signing. Eli was angry, skeptical, and almost gave up.
What We Did:
I took time to listen — really listen. We walked through the strategy together. I rewrote the listing copy to reflect emotional value, not just square footage.
Result:
12 showings. 2 offers. Sold in 10 days. More importantly, Eli emailed me after saying:
“I feel like I finally understood what a real agent does.”
Case Study 4: The Long-Distance Investor — Raj
Raj owned a rental here in Edmonton but lived in Vancouver. He was tired of managing it and didn’t want to fly out.
What We Did:
I handled everything remotely — tenant coordination, cleanup, basic renos, strategic marketing, and negotiation. I built his trust through transparency and regular updates.
Result:
Sold off-market through private networking to another investor — zero hassle. Full market price. No vacancy.
Free DOWNLOAD: How to Sell Your Home for Top Dollar - Fast
A clear, no fluff guide for Edmonton homeowners.
You Learn:
- The THREE pricing mistakes that cost sellers thousands.
- How to prep your home without overspending.
- What makes a buyer move fast (and why timing matters)
- A calm, smart plan to help you sell for more- with less stress.
GET the FREE book now.
Objections — Let’s Address Them Up Front
You’re probably thinking one of the following:
“Is now even a good time to sell?”
Yes — if it’s the right time for you.
Markets shift. Timing strategies shift with them. But buyers are always active. The key isn’t the market — it’s the strategy within it.
I’ve helped sellers win in hot, cold, and balanced markets. Because selling wisely means adjusting the plan — not gambling on the climate.
“Why should I pay full commission in this market?”
I’ll be direct: you’re not paying for my time.
You’re paying for the value I create, the risk I reduce, and the money I protect.
I’ve walked into listings that were previously listed with discount brokers — and helped sellers earn $30,000–$50,000 more.
Sometimes the cheapest option… is the most expensive mistake.
“Can’t I just sell privately or through a friend?”
You can. But ask yourself:
- Will they negotiate like a pro?
- Will they manage timing psychology, legal risk, and buyer behavior?
- Will they remove stress from your life — or add to it?
If you’re looking for “just good enough,” a friend might suffice.
If you want wise execution and real results, I’m your guy.
“What if I’m not ready right now?”
That’s fine. I don’t pressure.
In fact, I prefer early conversations — because we can plan from strength.
Even if you’re 6 months out, a clarity call now might save you thousands later.
FAQs — Answered With Honesty and Depth
Q: How do you actually market homes differently?
A: I don’t rely on volume. I market selectively and intentionally — based on buyer behavior, platform strategy, and message resonance. Every listing is treated like a boutique launch, not a mass product.
Q: Do you work with buyers too?
A: Yes — but selectively. I focus primarily on sellers, because it’s where I bring the most value. But for the right aligned buyer, especially if they’re selling too, I offer full support.
Q: What if I don’t want open houses or tons of showings?
A: That’s part of the strategy. We set boundaries that reflect your life, your comfort, and your values. I believe in quality showings, not showings for showings’ sake.
Q: What kind of homes do you sell?
A: I’ve sold everything from $200K condos to $1.5M acreages — but the common thread is this: my clients are intelligent, values-driven sellers who want to do it right.
If that’s you, we’ll work well together.
Q: Do you work outside Edmonton?
A: Yes, I’ve represented sellers across Alberta and beyond. Let’s talk. If your property aligns with my model, I’ll take it on. If not, I’ll help you find someone who fits.
The Seller Success Handbook
(Optional Download)
To make this page even more tangible and actionable, I’ve created a free downloadable PDF guide you can read or print:
What’s Inside:
- The 5 Seller Profiles (and how to spot yours)
- A timeline worksheet to plan your move
- 10 questions to ask before listing
- A checklist of what to do 60 / 30 / 7 / 1 days before listing
- A glossary of real estate terms your agent may not explain
- Negotiation red flags
- The difference between hope marketing and anchored strategy
Free DOWNLOAD: How to Sell Your Home for Top Dollar - Fast
A clear, no fluff guide for Edmonton homeowners.
You Learn:
- The THREE pricing mistakes that cost sellers thousands.
- How to prep your home without overspending.
- What makes a buyer move fast (and why timing matters)
- A calm, smart plan to help you sell for more- with less stress.
GET the FREE book now.
Engagement Options — Choose Your Own Pace
Not everyone wants the same kind of call-to-action. That’s why I offer two:
Option 1: The Calm Clarity Call
Book a no-pressure, 30-minute call where we walk through:
- Your situation
- Your timing
- Your questions
No pressure. No pitch. Just clarity.
Option 2: The Pre-Listing Strategy Session (Premium)
If you’re within 30 days of listing, book this session. You’ll get:
- A custom pricing strategy
- A visual staging map
- A sample marketing timeline
- My net sheet breakdown
This session can help you prepare even if you don’t list with me. It’s part of my “service before signature” model.
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